In collaboration with Solis of Switzerland, I developed several concepts for their coffee machine line. The aim was to appeal to a younger target group (20–40 years old) and set new aesthetic and functional impulses.
My final design APOLLO is a minimalist portafilter machine, inspired by the simple form of a capsule machine. With a stand area of only 16 × 28 cm and a 1-litre water tank, it is aimed at people who live in small spaces and still want to enjoy high-quality espresso.
In terms of design, Apollo is inspired by the streamlined designs of the 1950s: soft curves, chrome-like accents and a compact silhouette give the machine an elegant, timeless retro character.
USER NEEDS & context
🟨: Trends & Discourses of Target Group
🟩: User Needs
🟥: Product Features
User Sequence of a Physical Interface
Aesthetics
Retro & Streamline
Inspired by 50s kitchenware & 70s radiant and warm colorways, smooth enamel surfaces, chrome detailing
+ Familiar shapes in kitchen, "back to the roots retro", classic shapes = trust
– Kitsch, very saturated market, can feel outdated
Chrome Coffeehouse
Futuristic, clean, minimalist but still extravagant, earthy tones, inspired by vintage space & car design; themes like transparency & reflection
+ Established association with coffee & rituals, big hype about chrome tableware, neutral colorway can fit in many homes, professional look
– Can feel inaccessible, less iconic
Graphic Contemporary
Inspired by "Home Cafés", neutrals + vibrant accent colors, seamless integration into everyday life & home setting
+ Feels young & trend conscious, eye-catcher but not too bold
– Could go out of fashion quickly, can feel cold and unpersonal, less tactile, no ritual association
Choice
Option "Chrome Coffeehouse" aligns best with current coffee culture—ritualization, analog interaction, and domestic calmness. The futuristic, yet nostalgic aesthetic is the perfect balance for a coffee machine.
Sketching
CAD (Onshape)
